The ‘Ithmar’ annual programme, organised by the Sharjah Press Club in collaboration with media partners, aims to promote media awareness among the youth, aged from 10 to 17 years, and to introduce them to the concepts of journalism and media work through a comprehensive training and awareness plan to build future media cadres capable of supporting the march of construction and development.

The programme adopts an interactive approach that combines education and entertainment, in cooperation with specialised institutions. It uses a variety of training methods that ensure the best results, according to a specific time plan.